Activities
promotion of tourism to Germany
Description
For 60 years, the German National Tourist Board has worked in cooperation with the Federal Government to promote tourism to Germany. Throughout the world it markets the diverse nature of travel to Germany. It promotes an enormous and appealing product: Germany as a Vacation Land. Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.
As marketing organisation of the travel destination Germany, the German National Tourist Board is responsible for the vital function of marketing Germany. This encompasses the development of demand- and experience-oriented Marketing and the centralization and optimization of all marketing activities that reach to every level of the approach to the market. Thus the German National Tourist Board works in close cooperation and economic partnership with all levels of the tourism industry in Germany.
The Goals of the German National Tourist Board are to:
Increase the number of visitors
Increase foreign currency income
Strengthen the German economy
Position Germany as a multi-faceted and attractive vacation destination.
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